Paris Fashion Week is known for its runway shows, presentations and parties. But the most memorable moments often happen around the official calendar: in the conversations that begin after a panel, the introductions made in a showroom and the experiences that give people a reason to stay.
That is the space Daria is designing for.
As Creative Director of the Fashion AI Expo, opening Oct 2, 2026, Daria is helping shape an event that brings fashion brands and technology companies into the same room. The program includes a showroom, panels and 3D-printed clothing, with a focus on the practical ways AI can help fashion businesses perform and grow. During Paris Fashion Week, she is also serving as Creative Director for another fashion show at the Sofitel Hotel Concorde and participating in Splash, a trade show dedicated to resort and swimwear.
It is a full schedule, but a consistent idea runs through her work: a beautiful event should create value after the guests go home.
Where Fashion and Technology Meet
The Fashion AI Expo is built around a question facing much of the industry: how can brands use emerging technology in ways that make sense for their business?
For Daria, the opportunity is to close the distance between fashion’s creative world and the companies developing new tools. A designer or brand may be curious about AI but unsure where to begin. A technology company may have a useful product but need a better understanding of fashion’s standards, language and customer experience. Bringing both sides together creates room for more informed conversations and potential partnerships.
The Expo’s event earlier this year offered one example of that intersection. A collaboration with Pierre Cardin included an AI-generated runway show, using a familiar fashion format to explore a new creative medium. This October, the combination of panels, showroom presentations and 3D-printed clothing will give guests several ways to engage with the ideas and the people behind them.
The aim is not simply to show what technology can produce. It is to help brands consider where technology might strengthen their work and their revenue.
Every Detail Shapes the Guest Experience
Daria’s approach to creative direction begins with the person walking into the room. She thinks through the entire guest journey, including details that may never appear in an event recap: the cloakroom, the coffee cups, the comfort of the seating and the quality of what guests take home.
Those choices influence how welcome people feel and how long they want to stay. A thoughtfully designed space can make it easier to start a conversation. Comfortable seating can help people remain engaged through a panel. A useful goodie bag can keep an event in someone’s mind long after Fashion Week ends.
That attention to detail is also what separates a purposeful gathering from a party that looks impressive in photographs but leaves little behind. Daria wants the experience to support networking, business growth and content that helps participating brands remain relevant. The aesthetic matters, but so does what the event makes possible.
The Thinking Behind Attach
Daria brings a similar point of view to Attach, her luxury phone case brand. Made in Italy with French leather, the limited-edition flip case includes a built-in mirror and a magnetic plateau designed for makeup and self-care refills.
It is a product built around the routines people already have. A phone travels with its owner throughout the day; Attach considers how that familiar object might also serve as a fashion accessory and a place for small moments of self-care. Its design brings together appearance, convenience and use in much the same way Daria brings those elements together in an event.
Across Attach and the Fashion AI Expo, Daria’s work is connected by a belief that good design should be experienced, not just admired. It should make an interaction easier, more useful or more memorable.
Paris Fashion Week will give audiences several opportunities to see that philosophy in action. From the Expo’s conversations about the future of fashion and AI to the small details that shape each guest’s visit, Daria is creating spaces where presentation can lead to connection, and connection can lead to something more.
