Where Art Meets Experience
FIFA World Cup 2026
The world’s biggest stage in sport. The FIFA World Cup brings together nations, culture, and global energy in a way no other event can. Beyond the matches, host cities come alive with fan festivals, brand activations, and unforgettable moments that extend far beyond the stadium. The Frynge takes you inside the experiences happening around the world’s most watched event.
The world’s biggest stage in sport. The FIFA World Cup brings together nations, culture, and global energy in a way no other event can. Beyond the matches, host cities come alive with fan festivals, brand activations, and unforgettable moments that extend far beyond the stadium. The Frynge takes you inside the experiences happening around the world’s most watched event.
Venue
North America
North America
Date
Date
06/11/2026-07/19/2026
06/11/2026-07/19/2026
Explore What’s Next
Explore What’s Next
Find Your Event
Find Your Event
Browse curated conferences and explore side events happening around the world’s biggest gatherings.
Browse curated conferences and explore side events happening around the world’s biggest gatherings.
fifa-world-cup-26-official-hospitality-(on-location)
fifa-world-cup-26-official-hospitality-(on-location)
/
fifa-world-cup-26-official-hospitality-(on-location)
fifa-world-cup-26-official-hospitality-(on-location)
fifa-world-cup-26-official-hospitality-(on-location)
fifa-world-cup-26-official-hospitality-(on-location)
Official ticket-inclusive hospitality from FIFA's appointed provider: premium lounges, single-match and multi-match bundles, team-follow and city packages, plus matchday and non-matchday add-on experiences.
Official ticket-inclusive hospitality from FIFA's appointed provider: premium lounges, single-match and multi-match bundles, team-follow and city packages, plus matchday and non-matchday add-on experiences.
fifa-world-cup-26-official-hospitality-(on-location)
fifa-world-cup-26-official-hospitality-(on-location)
fifa-world-cup-26-official-hospitality-(on-location)
fifa-fan-festival-fan-zone-queens
fifa-fan-festival-fan-zone-queens
/
fifa-fan-festival-fan-zone-queens
fifa-fan-festival-fan-zone-queens
fifa-fan-festival-fan-zone-queens
fifa-fan-festival-fan-zone-queens
Match screenings inside Louis Armstrong Stadium with live entertainment and food. Replacement site after Liberty State Park was cancelled.
Match screenings inside Louis Armstrong Stadium with live entertainment and food. Replacement site after Liberty State Park was cancelled.
fifa-fan-festival-fan-zone-queens
fifa-fan-festival-fan-zone-queens
fifa-fan-festival-fan-zone-queens
nynj-staten-island-fan-zone
nynj-staten-island-fan-zone
/
nynj-staten-island-fan-zone
nynj-staten-island-fan-zone
nynj-staten-island-fan-zone
nynj-staten-island-fan-zone
Borough fan zone within the NY/NJ distributed fan-engagement program.
Borough fan zone within the NY/NJ distributed fan-engagement program.
nynj-staten-island-fan-zone
nynj-staten-island-fan-zone
nynj-staten-island-fan-zone
fifa-fan-festival-fan-village-at-rockefeller-center
fifa-fan-festival-fan-village-at-rockefeller-center
/
fifa-fan-festival-fan-village-at-rockefeller-center
fifa-fan-festival-fan-village-at-rockefeller-center
fifa-fan-festival-fan-village-at-rockefeller-center
fifa-fan-festival-fan-village-at-rockefeller-center
Midtown fan village open through Final day; broadcasts the July 19 Final at NY NJ Stadium.
Midtown fan village open through Final day; broadcasts the July 19 Final at NY NJ Stadium.
fifa-fan-festival-fan-village-at-rockefeller-center
fifa-fan-festival-fan-village-at-rockefeller-center
fifa-fan-festival-fan-village-at-rockefeller-center
new-jersey-statewide-fan-zone-network
new-jersey-statewide-fan-zone-network
/
new-jersey-statewide-fan-zone-network
new-jersey-statewide-fan-zone-network
new-jersey-statewide-fan-zone-network
new-jersey-statewide-fan-zone-network
Distributed statewide watch-site network announced by Gov. Sherrill (Feb 2026).
Distributed statewide watch-site network announced by Gov. Sherrill (Feb 2026).
new-jersey-statewide-fan-zone-network
new-jersey-statewide-fan-zone-network
new-jersey-statewide-fan-zone-network
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
/
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
Official NJ fan hub: match broadcasts on a 60' on-pitch screen, indoor/outdoor Hype House club, activations. FREE with SI Tickets registration. Concert Series (Kygo + Kaleo Jun 22, Justice + DJ Snake, Kidz Bop) ticketed separately.
Official NJ fan hub: match broadcasts on a 60' on-pitch screen, indoor/outdoor Hype House club, activations. FREE with SI Tickets registration. Concert Series (Kygo + Kaleo Jun 22, Justice + DJ Snake, Kidz Bop) ticketed separately.
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
nynj-jersey-fan-hub-at-sports-illustrated-stadium-(rbny-soccer-celebration)
adidas-home-of-soccer-nyc
adidas-home-of-soccer-nyc
/
adidas-home-of-soccer-nyc
adidas-home-of-soccer-nyc
adidas-home-of-soccer-nyc
adidas-home-of-soccer-nyc
adidas' largest US hub (25,000 sq ft): watch parties on a 24' outdoor screen, Strike Lab boot testing, adidas Studio (haircuts/braids/tattoos), custom Panini cards, beer garden, retail, small-side pitch. adiCup 3v3 final Jul 18. Concerts: PinkPantheress + Larry June (Jun 26), surprise act (Jul 19); Coca-Cola + DJ Whutever (Jun 19).
adidas' largest US hub (25,000 sq ft): watch parties on a 24' outdoor screen, Strike Lab boot testing, adidas Studio (haircuts/braids/tattoos), custom Panini cards, beer garden, retail, small-side pitch. adiCup 3v3 final Jul 18. Concerts: PinkPantheress + Larry June (Jun 26), surprise act (Jul 19); Coca-Cola + DJ Whutever (Jun 19).
adidas-home-of-soccer-nyc
adidas-home-of-soccer-nyc
adidas-home-of-soccer-nyc
fifa-fan-festival-boston
fifa-fan-festival-boston
/
fifa-fan-festival-boston
fifa-fan-festival-boston
fifa-fan-festival-boston
fifa-fan-festival-boston
16-day Group Stage festival; 2–3 matches/day on a giant screen, FIFA legends, official mascots, cultural showcase, Boston food & drink. Register up to 6 fans per day.
16-day Group Stage festival; 2–3 matches/day on a giant screen, FIFA legends, official mascots, cultural showcase, Boston food & drink. Register up to 6 fans per day.
fifa-fan-festival-boston
fifa-fan-festival-boston
fifa-fan-festival-boston
fifa-fan-festival-philadelphia
fifa-fan-festival-philadelphia
/
fifa-fan-festival-philadelphia
fifa-fan-festival-philadelphia
fifa-fan-festival-philadelphia
fifa-fan-festival-philadelphia
Only US city open all 39 days. Giant screens, 75 food trucks, Pennsylvania Pavilion, Vendor Village. Separately ticketed concerts on non-match days. America 250 programming throughout.
Only US city open all 39 days. Giant screens, 75 food trucks, Pennsylvania Pavilion, Vendor Village. Separately ticketed concerts on non-match days. America 250 programming throughout.
fifa-fan-festival-philadelphia
fifa-fan-festival-philadelphia
fifa-fan-festival-philadelphia
fifa-fan-festival-atlanta
fifa-fan-festival-atlanta
/
fifa-fan-festival-atlanta
fifa-fan-festival-atlanta
fifa-fan-festival-atlanta
fifa-fan-festival-atlanta
Main stage, family zone, food zone, cultural hub on the 30th anniversary of the 1996 Olympics. GA+ $45–65; VIP $225–325; suites $10,000 (25 guests).
Main stage, family zone, food zone, cultural hub on the 30th anniversary of the 1996 Olympics. GA+ $45–65; VIP $225–325; suites $10,000 (25 guests).
fifa-fan-festival-atlanta
fifa-fan-festival-atlanta
fifa-fan-festival-atlanta
adidas-x-a-ma-maniere-retail-integration
adidas-x-a-ma-maniere-retail-integration
/
adidas-x-a-ma-maniere-retail-integration
adidas-x-a-ma-maniere-retail-integration
adidas-x-a-ma-maniere-retail-integration
adidas-x-a-ma-maniere-retail-integration
Month-long adidas World Cup retail integration with Atlanta streetwear retailer A Ma Maniere as part of the Home of Soccer program.
Month-long adidas World Cup retail integration with Atlanta streetwear retailer A Ma Maniere as part of the Home of Soccer program.
adidas-x-a-ma-maniere-retail-integration
adidas-x-a-ma-maniere-retail-integration
adidas-x-a-ma-maniere-retail-integration
fifa-fan-festival-miami
fifa-fan-festival-miami
/
fifa-fan-festival-miami
fifa-fan-festival-miami
fifa-fan-festival-miami
fifa-fan-festival-miami
436,000+ sq ft 'second stadium' on the bay; up to 30,000/day; 10,000-cap amphitheater, Faces of Fan Festival installation, and only-in-Miami jet-pack soccer spectacle.
436,000+ sq ft 'second stadium' on the bay; up to 30,000/day; 10,000-cap amphitheater, Faces of Fan Festival installation, and only-in-Miami jet-pack soccer spectacle.
fifa-fan-festival-miami
fifa-fan-festival-miami
fifa-fan-festival-miami
miami-dade-community-viewing-events
miami-dade-community-viewing-events
/
miami-dade-community-viewing-events
miami-dade-community-viewing-events
miami-dade-community-viewing-events
miami-dade-community-viewing-events
County-wide community viewing sites for select knockout matches.
County-wide community viewing sites for select knockout matches.
miami-dade-community-viewing-events
miami-dade-community-viewing-events
miami-dade-community-viewing-events
one-game-one-passion-kickoff-watch-party-concert
one-game-one-passion-kickoff-watch-party-concert
/
one-game-one-passion-kickoff-watch-party-concert
one-game-one-passion-kickoff-watch-party-concert
one-game-one-passion-kickoff-watch-party-concert
one-game-one-passion-kickoff-watch-party-concert
Beachfront opening-match watch party (Mexico vs South Africa) on the sand, followed by a headline concert with Carlos Vives and DJ Cassidy. Presented by the Miami Host Committee + City of Miami Beach.
Beachfront opening-match watch party (Mexico vs South Africa) on the sand, followed by a headline concert with Carlos Vives and DJ Cassidy. Presented by the Miami Host Committee + City of Miami Beach.
one-game-one-passion-kickoff-watch-party-concert
one-game-one-passion-kickoff-watch-party-concert
one-game-one-passion-kickoff-watch-party-concert
reefline-art-of-the-game
reefline-art-of-the-game
/
reefline-art-of-the-game
reefline-art-of-the-game
reefline-art-of-the-game
reefline-art-of-the-game
Lummus Park transformed into a giant beach soccer pitch and public art experience as part of Miami Beach's World Cup programming.
Lummus Park transformed into a giant beach soccer pitch and public art experience as part of Miami Beach's World Cup programming.
reefline-art-of-the-game
reefline-art-of-the-game
reefline-art-of-the-game
lincoln-road-world-cup-hub
lincoln-road-world-cup-hub
/
lincoln-road-world-cup-hub
lincoln-road-world-cup-hub
lincoln-road-world-cup-hub
lincoln-road-world-cup-hub
Lincoln Road becomes a tournament hub with game-day activations, community watch parties, the official Miami Countdown Clock, and soccer retail (adidas, Nike, Culto Football).
Lincoln Road becomes a tournament hub with game-day activations, community watch parties, the official Miami Countdown Clock, and soccer retail (adidas, Nike, Culto Football).
lincoln-road-world-cup-hub
lincoln-road-world-cup-hub
lincoln-road-world-cup-hub
fifa-fan-festival-houston-(football-fiesta-houston)
fifa-fan-festival-houston-(football-fiesta-houston)
/
fifa-fan-festival-houston-(football-fiesta-houston)
fifa-fan-festival-houston-(football-fiesta-houston)
fifa-fan-festival-houston-(football-fiesta-houston)
fifa-fan-festival-houston-(football-fiesta-houston)
~15,000/day; Esphera projection dome, 7v7 youth field, air-conditioned activation space, misting zones; Legends Loft hospitality up to 100 guests.
~15,000/day; Esphera projection dome, 7v7 youth field, air-conditioned activation space, misting zones; Legends Loft hospitality up to 100 guests.
fifa-fan-festival-houston-(football-fiesta-houston)
fifa-fan-festival-houston-(football-fiesta-houston)
fifa-fan-festival-houston-(football-fiesta-houston)
adidas-x-sneaker-politics-retail-activation
adidas-x-sneaker-politics-retail-activation
/
adidas-x-sneaker-politics-retail-activation
adidas-x-sneaker-politics-retail-activation
adidas-x-sneaker-politics-retail-activation
adidas-x-sneaker-politics-retail-activation
Single-day adidas World Cup retail activation with Sneaker Politics as part of the Home of Soccer program.
Single-day adidas World Cup retail activation with Sneaker Politics as part of the Home of Soccer program.
adidas-x-sneaker-politics-retail-activation
adidas-x-sneaker-politics-retail-activation
adidas-x-sneaker-politics-retail-activation
fifa-fan-festival-dallas
fifa-fan-festival-dallas
/
fifa-fan-festival-dallas
fifa-fan-festival-dallas
fifa-fan-festival-dallas
fifa-fan-festival-dallas
35,000 capacity with 7,000 covered seats; mini soccer pitches, food courts, Partnership Pathway; DART Green Line direct access.
35,000 capacity with 7,000 covered seats; mini soccer pitches, food courts, Partnership Pathway; DART Green Line direct access.
fifa-fan-festival-dallas
fifa-fan-festival-dallas
fifa-fan-festival-dallas
global-games-2026-downtown-dallas
global-games-2026-downtown-dallas
/
global-games-2026-downtown-dallas
global-games-2026-downtown-dallas
global-games-2026-downtown-dallas
global-games-2026-downtown-dallas
Downtown Dallas, Inc. activations: cooling plaza with special menu, backyard-style concerts, civic programming alongside the Fair Park festival.
Downtown Dallas, Inc. activations: cooling plaza with special menu, backyard-style concerts, civic programming alongside the Fair Park festival.
global-games-2026-downtown-dallas
global-games-2026-downtown-dallas
global-games-2026-downtown-dallas
fifa-fan-festival-kansas-city
fifa-fan-festival-kansas-city
/
fifa-fan-festival-kansas-city
fifa-fan-festival-kansas-city
fifa-fan-festival-kansas-city
fifa-fan-festival-kansas-city
25,000 cap; 65-ft KC Heart Gateway, main + secondary stages; ConnectKC26 bus service. Open on KC and Team USA match days at minimum. Digital Pass does not guarantee entry.
25,000 cap; 65-ft KC Heart Gateway, main + secondary stages; ConnectKC26 bus service. Open on KC and Team USA match days at minimum. Digital Pass does not guarantee entry.
fifa-fan-festival-kansas-city
fifa-fan-festival-kansas-city
fifa-fan-festival-kansas-city
seattle-soccer-house-at-pacific-place
seattle-soccer-house-at-pacific-place
/
seattle-soccer-house-at-pacific-place
seattle-soccer-house-at-pacific-place
seattle-soccer-house-at-pacific-place
seattle-soccer-house-at-pacific-place
70x40 ft screen across 27,000 sq ft with themed social zones and local food.
70x40 ft screen across 27,000 sq ft with themed social zones and local food.
seattle-soccer-house-at-pacific-place
seattle-soccer-house-at-pacific-place
seattle-soccer-house-at-pacific-place
seattle-soccer-celebration-at-pier-62
seattle-soccer-celebration-at-pier-62
/
seattle-soccer-celebration-at-pier-62
seattle-soccer-celebration-at-pier-62
seattle-soccer-celebration-at-pier-62
seattle-soccer-celebration-at-pier-62
Floating waterfront experience: floating mini-pitch, large LED screen, programming with Sounders FC and Reign FC.
Floating waterfront experience: floating mini-pitch, large LED screen, programming with Sounders FC and Reign FC.
seattle-soccer-celebration-at-pier-62
seattle-soccer-celebration-at-pier-62
seattle-soccer-celebration-at-pier-62
let-s-play-sea-26-at-seattle-center
let-s-play-sea-26-at-seattle-center
/
let-s-play-sea-26-at-seattle-center
let-s-play-sea-26-at-seattle-center
let-s-play-sea-26-at-seattle-center
let-s-play-sea-26-at-seattle-center
Family-friendly festival hub with a large indoor screen and international cultural programming; capacity up to ~20,000.
Family-friendly festival hub with a large indoor screen and international cultural programming; capacity up to ~20,000.
let-s-play-sea-26-at-seattle-center
let-s-play-sea-26-at-seattle-center
let-s-play-sea-26-at-seattle-center
seattle-matchday-live-at-victory-hall
seattle-matchday-live-at-victory-hall
/
seattle-matchday-live-at-victory-hall
seattle-matchday-live-at-victory-hall
seattle-matchday-live-at-victory-hall
seattle-matchday-live-at-victory-hall
23-ft viewing screen steps from the stadium.
23-ft viewing screen steps from the stadium.
seattle-matchday-live-at-victory-hall
seattle-matchday-live-at-victory-hall
seattle-matchday-live-at-victory-hall
bahc-live-fan-zones
bahc-live-fan-zones
/
bahc-live-fan-zones
bahc-live-fan-zones
bahc-live-fan-zones
bahc-live-fan-zones
Distributed regional fan zones: match broadcasts, live entertainment, international food, sponsor activations; neighborhood watch parties supplement. Venues being finalized.
Distributed regional fan zones: match broadcasts, live entertainment, international food, sponsor activations; neighborhood watch parties supplement. Venues being finalized.
fifa-fan-festival-los-angeles
fifa-fan-festival-los-angeles
/
fifa-fan-festival-los-angeles
fifa-fan-festival-los-angeles
fifa-fan-festival-los-angeles
fifa-fan-festival-los-angeles
Opening-weekend festival at the historic Coliseum: live broadcasts, entertainment, cultural programming, global food. GA $10 incl. fees; reserved $30. Visa is the official way to pay.
Opening-weekend festival at the historic Coliseum: live broadcasts, entertainment, cultural programming, global food. GA $10 incl. fees; reserved $30. Visa is the official way to pay.
fifa-fan-festival-los-angeles
fifa-fan-festival-los-angeles
fifa-fan-festival-los-angeles
los-angeles-world-cup-26-fan-zones
los-angeles-world-cup-26-fan-zones
/
los-angeles-world-cup-26-fan-zones
los-angeles-world-cup-26-fan-zones
los-angeles-world-cup-26-fan-zones
los-angeles-world-cup-26-fan-zones
Regional fan zones for the biggest matches across the tournament. Snoop Dogg is Community Chairman; ambassadors incl. Cobi Jones, Eva Longoria, Magic Johnson, Will Ferrell.
Regional fan zones for the biggest matches across the tournament. Snoop Dogg is Community Chairman; ambassadors incl. Cobi Jones, Eva Longoria, Magic Johnson, Will Ferrell.
los-angeles-world-cup-26-fan-zones
los-angeles-world-cup-26-fan-zones
los-angeles-world-cup-26-fan-zones
adidas-home-of-soccer-la-kickoff
adidas-home-of-soccer-la-kickoff
/
adidas-home-of-soccer-la-kickoff
adidas-home-of-soccer-la-kickoff
adidas-home-of-soccer-la-kickoff
adidas-home-of-soccer-la-kickoff
Opening-day adidas takeover: watch party for the opening match (Mexico vs South Africa), launch of adiCup 3v3, a second watch party (South Korea vs Czechia), and a free concert with Noodles and Peso Pluma.
Opening-day adidas takeover: watch party for the opening match (Mexico vs South Africa), launch of adiCup 3v3, a second watch party (South Korea vs Czechia), and a free concert with Noodles and Peso Pluma.
adidas-home-of-soccer-la-kickoff
adidas-home-of-soccer-la-kickoff
adidas-home-of-soccer-la-kickoff