It all started on a surf trip to Bali in 2004. Kyle Parsons, now founder & CEO of Indosole, purchased a pair of sandals with soles made from motorbike tires. Recognizing the massive amount of tire waste in the world, the concept for Indosole was born. Indosole shoes and sandals are all manufactured in Indonesia using repurposed motorcycle tires found in that regions landfills. By transforming discarded tires into soles, Indosole is a model for the modern sustainable company.